Generative AI Playbook: Tools, Real-World Applications, and Governance

Leverage generative AI to navigate, apply, and govern emerging AI tools

  • START DATE April 16, 2026
  • TIME COMMITMENT 5-7 hours/week
  • DURATION 6 weeks
  • FORMAT Online
  • CEUs 3
  • PRICE $3,100

The curriculum examines the foundations of generative models, machine learning (ML), and reinforcement learning, connecting these concepts to real-world industry applications. You will explore how large language models (LLMs), retrieval-augmented generation (RAG), emerging AI agents, and agent-driven workflows influence modern AI systems while also addressing ethical considerations, AI governance, principles of responsible AI, and long-term societal implications. Through applied case discussions and structured frameworks, you will build the fluency to assess generative AI use cases, collaborate credibly with technical teams, and design informed, responsible solutions in a rapidly evolving landscape.

WHAT YOU WILL LEARN

MIT xPRO is collaborating with online education provider Emeritus to deliver this online course. By clicking LEARN MORE, you will be taken to a page where you can download the brochure and apply to the program via Emeritus.

  • Navigate the gen AI landscape and distinguish between generative models, machine learning (ML), and reinforcement learning
  • Apply image and text generative models to real-world business challenges
  • Leverage natural language processing (NLP) techniques to extract insights and solve practical problems
  • Assess ethical risk, bias, and governance issues in AI systems with confidence
  • Identify AI opportunities in areas such as fraud detection or predictive maintenance and develop practical solutions
  • Design and present a responsible gen AI solution tailored to a real challenge in your domain

WHO SHOULD ENROLL

  • Professionals who are being asked to leverage gen AI in their roles and want greater confidence in using it effectively, understanding where it adds value, and applying it responsibly

  • Executives and leaders who want to engage with gen AI thoughtfully and confidently, even if their technical knowledge is limited, and who are responsible for evaluating, influencing, or guiding its use in practice

  • Consultants and professionals shaping product, operations, strategy, marketing, analytics, or transformation initiatives who want a real-world perspective on applying gen AI effectively

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How You Will Learn

  • Learning technique

    LEARN BY DOING

    Practice processes and methods through simulations, assessments, case studies, and tools.

  • Learning technique

    LEARN FROM OTHERS

    Connect with an international community of professionals while working on projects based on real-world examples.

  • Learning technique

    LEARN ON DEMAND

    Access all of the content online and watch videos on the go.

  • Learning technique

    REFLECT AND APPLY

    Bring your new skills to your organization, through examples from technical work environments and ample prompts for reflection.

  • Learning technique

    DEMONSTRATE YOUR SUCCESS

    Earn a Professional Certificate and CEUs from MIT xPRO.

  • Learning technique

    LEARN FROM THE BEST

    Gain insights from leading MIT faculty and industry experts.

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